(December 1, 2023) – In celebration of Nick Taylor’s historic victory in becoming the first Canadian to win Canada’s National Men’s Open Championship in 69 years, Golf Canada in partnership with title sponsor RBC, have reimagined the tournament logo for the 2024 RBC Canadian Open at Hamilton Golf & Country Club in celebrating one of the most iconic moments in Canadian sport.
The updated brand identity depicts a silhouette of Taylor’s now legendary putter toss following his 72-foot eagle putt on the fourth playoff hole at Oakdale Golf and Country Club to defeat Tommy Fleetwood and become the first Canadian in seven decades to win Canada’s National Men’s Open Championship.
“We are excited to pay tribute to the epic performance of Nick’s amazing win by capturing the energy of that moment within the brand identity and logo mark for the 2024 RBC Canadian Open,” said Golf Canada Chief Marketing Officer Tim McLaughlin. “Nick’s historic victory will be celebrated in the lead up to and throughout the 2024 RBC Canadian Open and the reimagined logo is a fitting homage to both Nick and this most special moment for our National Open.”
“To be a part of the 2024 RBC Canadian Open logo is really special,” said Taylor. “When I first saw the re-design with myself as the swing man, I was flattered by the tribute and thought it was very cool. I am excited to get to Hamilton and looking forward to defending my title.”
The updated brand mark for the 2024 RBC Canadian Open will feature prominently across integrated marketing activities and physical touch points in the lead up to Taylor’s title defence at Hamilton Golf and Country Club.
The 2024 RBC Canadian Open takes place May 28 – June 2 at the Hamilton Golf and Country Club in Hamilton, Ont., the 113th playing of Canada’s National Men’s Open Championship.
