CCTVmedium reports — Tourism representatives from China’s Sichuan province introduced travel itineraries, airline products and cultural attractions to Canadian industry representatives at an event held Oct. 30 at the Chinese Consulate General in Vancouver.
The Sichuan–British Columbia tourism exchange brought together nearly 100 representatives from the two regions. It was jointly organized by the Chinese Consulate General in Vancouver, the Sichuan Provincial Department of Culture and Tourism, the China National Tourist Office in Toronto and Sichuan Airlines.
Chinese Consul General Fu Fengshan and Yang Hongmei, a senior official with Sichuan’s culture and tourism department, attended and delivered remarks.
Organizers presented 10 itineraries for international visitors, covering World Heritage sites, giant panda habitats, regional cuisine and other attractions. The presentation highlighted Sichuan’s natural landscapes, ancient Shu civilization and everyday culture, alongside information about air travel and payment services available to visitors.
Canadian travel operators were also invited to visit Sichuan to explore potential itineraries and develop tourism partnerships.
Representatives from Sichuan Airlines and travel agencies Sichuan Yuhong and Chengdu Ledao introduced flight and tour products, discussing itinerary options and Canadian travellers’ interests with industry attendees.
The event included performances and displays of Sichuan’s cultural traditions. Musicians played “Kangding Love Song” and “Cai Hua” on bamboo flute, pipa and traditional percussion instruments. A long-spout teapot performance demonstrated a tea-serving tradition recognized as part of Sichuan’s provincial intangible cultural heritage.
Guests also sampled Sichuan cuisine and viewed tourism photographs, Shu embroidery, Shu brocade, lacquerware, Mianzhu New Year prints and panda-themed cultural products.
The Canadian promotion extended beyond Vancouver. From Oct. 30 to Nov. 1, Sichuan’s culture and tourism department worked with the China National Tourist Office in Toronto to present the province at the Montréal International Tourism and Travel Show. English-language materials, videos and cultural displays introduced its attractions to visitors and travel professionals.
In Toronto, residents can also experience Sichuan craftsmanship through Glow in the Wild, an evening lantern exhibition at the Toronto Zoo.
The exhibition features more than 2,000 lantern pieces handmade and hand-painted by artisans from Zigong, Sichuan, a city known for its lantern-making traditions. Displays draw on wildlife, natural ecosystems and cultural storytelling, bringing the region’s lantern art to a local audience.
According to the Toronto Zoo, Glow in the Wild runs on select evenings through Jan. 3, 2027. Separate admission is required, and the nighttime event does not include animal viewing. Visitors should consult the zoo’s online ticketing calendar for operating dates and times.
By Tony, Local Journalism Initiative
