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2024 Canadian International AutoShow Media Preview Day Schedule

Media Preview Day at the 2024 Canadian International AutoShow will happen February 15th. With a series of vehicle debuts on the slate, this year’s event will kickoff in the South Building with a media breakfast and the annual AJAC Canadian Vehicle of the Year of the Awards, which this year is adding new categories for top electric car and top electric utility vehicle.
Canadian International AutoShow Photo

TORONTO, Ont. — Media Preview Day for the 2024 Canadian International AutoShow will take place Thursday, February 15th.

The day’s events will start this year in the South Building of the Metro Toronto Convention Centre with a Media Breakfast on the 700 level, in the area in front of the Porsche room. The opening ceremony and presentation of the AJAC Canadian Car of the Year Awards will take place at the EV Indoor Test Track on the 800 level.

Shuttle buses will be available to transfer media between the South and North buildings. The buses will depart at regular intervals between 10 am and 2 pm from the loading dock behind the Toyota display in the South Building and from Front Street in the North Building.

MEDIA PREVIEW DAY SCHEDULE

LocationTimeEvent
Opening Ceremonies
700 Level – Main Hall Area7:00 amMedia Breakfast
EV Test Track Staging Area – 800 Level7:55 amWelcome remarks – 2024 CIAS President & media partners
8:00 amOpening – Rimac Nevera, Grand Touring Automobiles and Richard Hammond
8:20 amAJAC Canadian Car of the Year awards
8:40 amMedia Scrum interviews with AJAC winners & RIMAC & GTA CEOs
9:00 amOpening concludes
Manufacturer Tour Commences
SOUTH BUILDING
RevealsTiming
700 Level – Room 7189:10 amPorscheGlobal auto show debut
Canadian debut X2
20 minutes
800 Level9:35 amVinFastCanadian debut10 minutes
9:50 amVolvoCanadian debut10 minutes
700 Level – Main Hall Area10:05 amGrand Touring AutomobilesHimalaya
Zagato
Pininfarina
Little Car Company
20 minutes
Tour transitions to the NORTH BUILDING
300 Level
 
11:00 amINFINITIGlobal auto show debut
Canadian debut
20 minutes
11:25 amGenesisCanadian debut10 minutes
11:40 amKiaCanadian debut10 minutes
11:55 amMattel – Barbie & Hot WheelsFirst Canadian Showing5 minutes
12:00 pmPfaff / TeslaLunch
12:10 pm – 12:30 pmPfaffRichard Hammond ‘In Conversation’ with CIAS
 12:30 pm – 12:50 pmPfaffPanel discussion with Pfafff Motorsports driver James Hinchcliffe, Pfafff Motorsports GM Steve Bortolotti and Pfaff CEO Chris Pfaff
MTCC1:00 pmMedia free to roam the AutoShowOpportunity for manufacturers to meet one-on-one with mediaTest drives available on EV Test Track and Camp JeepMedia availability in Auto Exotica and Tribute to Ferrari
MTCC3:30 pmMedia Day Concludes – all floors cleared in prep for VIP night

SPECIAL NOTE: INDUSTRY DAY AND PUBLIC OPENING DAY

On the morning of Friday, February 16th, a series of special events will be held leading to the public opening the AutoShow:

Friday February 16th – Industry Day morning & Public Opening Day

  • The Ontario Vehicle Innovation Network will host a Speakers Series as part of the 2024 Canadian International AutoShow on Industry Day, from 10 am to noon at the AutoShow Live Innovation Stage in Electric City on the 300 level of the North Building in the Metro Toronto Convention Centre.

Ontario Energy Minister Todd Smith will speak, along with short keynote presentations from industry leaders from Nissan Americas and the Automotive Parts Manufacturers’ Association. A fireside chat with GM Canada and OVIN will conclude the event.

  • OMVIC and the Automotive Business School of Canada will hold a media availability to discuss a new joint initiative throughout the morning, from 10am to noon.
  • A special presentation will be held with select government representatives on 200 level main lobby of the Metro Toronto Convention Centre at 11:50am to officially open the 2024 Canadian International AutoShow.

The 2024 Canadian International AutoShow will take place February 16th to 25th at the Metro Toronto Convention Centre. For news and updates — and to buy tickets — please visit autoshow.ca. Stay connected with the Canadian International AutoShow on Instagram @autoshowca, Tik Tok @autoshowca, X @autoshowcanada and Facebook at /autoshowcanada.

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