CCTVMEDIUM NEWS Urumqi — The 2025 Overseas Chinese Media Xinjiang Tour concluded successfully on August 22 after a week-long journey. Media executives and journalists from 20 countries and regions visited Urumqi, Ili, Kashgar, and Kizilsu to gain first-hand insights into Xinjiang’s achievements in economic development, livelihood improvement, cultural preservation, and ecological protection.
In Urumqi, the delegation visited the Xinjiang Museum to explore the region’s rich history and culture, and later experienced the vibrancy of the tourism industry at the Grand Bazaar.
In Ili, reporters toured the Kazanqi and Liuxingjie neighborhoods, immersing themselves in the diverse ethnic traditions and local customs. Zhang Ye, Chairman of Australia Hua Net Media, recorded the beauty and vitality he witnessed in poetic form and turned it into songs to share overseas. “I want to bring the true, vivid, and colorful stories of Xinjiang’s beautiful landscapes and rural revitalization to the world,” he said.
In Kashgar, the delegation explored the Ancient City of Kashgar, the Xiangfei Garden, the “Drinking Water, Remembering the Source” Exhibition Hall in Jiashi County, Yingjisha Pottery Village, and Shufu County’s National Musical Instrument Village, gaining a comprehensive understanding of the region’s progress in cultural tourism, economic development, and people’s livelihoods.
In Kizilsu, media representatives visited the century-old football hall in Yikesake Village, a fig-based integrated agricultural park, and the Fig Cultural Park in Atushi, where they learned about the green circular model of agriculture integrating farming, industry, and tourism. At the Manas Grand Theatre, they watched a dance drama based on the Kyrgyz epic Manas, experiencing the unique charm of ethnic arts.
Participants of the tour said the journey offered them an authentic view of Xinjiang’s transformation and development. They emphasized that overseas Chinese media will continue to leverage their unique role of being “rooted overseas, bridging cultures, and connecting the world,” to tell Xinjiang’s stories in a comprehensive and multidimensional way through text, photos, and video—showcasing the unique charm of Xinjiang to a global audience.
