TORONTO, April 27, 2026 – During the Yunnan leg of the “Colorful Yunnan · Recommended by Overseas Media” China tour by the Global Alliance of Chinese-Language Media, representatives from overseas Chinese-language media visited Beautiful Xing Village · Youfeng Coffee Valley in Simao District, Pu’er, to experience up close a new picture of integrated development combining the coffee industry, rural tourism, and ethnic culture.
Youfeng Coffee Valley is located in Baishapo Village, Nandao River, Nanping Town, Simao District, Pu’er City, Yunnan Province. It is a Chinese-style coffee community that combines coffee growing and processing, tourism experiences, and product sales. Positioned around “coffee experience + countryside leisure + original village livability,” it explores a new development model integrating wellness retreats and long-stay living, and aims to create a rural leisure destination where people can appreciate tea culture, enjoy the aroma of coffee, take in ecological beauty, and experience ethnic traditions.
At Youfeng Coffee Valley, coffee is no longer just a drink in a cup, but a medium connecting the land, industry, and way of life. Through a mix of coffee cultivation, processing displays, coffee tasting, countryside leisure, and rural long-stay experiences, the area allows visitors to experience the distinctive flavour of Pu’er coffee in a slow-paced rural setting while also learning more about the full journey of Yunnan coffee from field to cup.
As one of China’s major coffee-producing regions, Pu’er has in recent years continued to promote the coffee industry’s shift from traditional cultivation toward premium quality, branding, and experience-based development. The emergence of Youfeng Coffee Valley is a reflection of how the local area is using the integration of agriculture, culture, and tourism to support rural revitalization. By combining agriculture, tourism, and culture, the area has not only created a deeper rural experience for visitors, but also opened new space for local employment, entrepreneurship, and the added value of agricultural products.
During the visit, overseas Chinese-language media representatives saw that Youfeng Coffee Valley is not just a single attraction, but a multi-functional community built on rural life, supported by the coffee industry, and extended through cultural experiences. Visitors can taste coffee, enjoy countryside life, experience local ethnic customs, and also learn through agriculture-culture-tourism projects about new paths for rural development in Pu’er.
From a traditional village to a coffee community, and from agricultural production to long-stay tourism experiences, Youfeng Coffee Valley shows another possibility for the upgrading of rural industries in Pu’er. For overseas Chinese-language media, what is presented here is not only the aroma of Yunnan coffee, but also the new vitality emerging in southwestern China’s rural areas through ecological protection, industrial innovation, and cultural inheritance. (LJI by Tony)
