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Record-breaking $15 million raised during Tim Hortons Smile Cookie campaign

MARKHAM, ON (October 17, 2022) – A record-breaking $15 million has been raised for more than 600 local charities and community groups through the sales of Smile Cookies at Tim Hortons restaurants across Canada.

In Markham and Stouffville, local Tim Hortons restaurants and guests together raised over $79,000 for Oak Valley Health’s Markham Stouffville Hospital (MSH) and The Stollery Family Centre for Childbirth & Children.

“Tim Hortons’ generous and continued support reflects the values at the heart of our community,” say Allan Bell, VP, MSH Foundation. “Thank you for ensuring our youngest patients have the life-saving equipment needed close to home.”

The Stollery Family Centre for Childbirth & Children provides quality, patient-centred care for pregnant people, infants and children up to age 18. As a leading community hospital, MSH serves one of Canada’s fastest growing regions. And as our community continues to grow, MSH must ensure it continues to not only meet the demand but deliver the highest quality care while doing so.

Government can’t fund all equipment and other priority needs. MSH must rely on community support to drive innovation and enable growth. Tim Hortons’ continued support ensures that our still growing community can continue to receive the excellent patient care it relies on, today and into the future.

“We were thrilled last year to set a new Smile Cookie record by raising more than $12 million during the week-long campaign. And thanks to the dedication and passion of the Tim Hortons community, we were able to raise over $15 million this year! With 100 per cent of all proceeds donated to local charities and community groups right in your neighbourhoods,” said Axel Schwan, President of Tim Hortons.

“I could not be prouder of what we’ve accomplished together with Tim Hortons restaurant owners, their team members and volunteers, and Tims guests. Our Smile Cookie campaign has grown from its humble roots as local fundraiser in Hamilton in 1996 into something incredibly special that touches so many lives.”

The first-ever Smile Cookie campaign in 1996 raised funds to support Hamilton Children’s Hospital. Since then, the annual charitable campaign has raised a total of more than $92 million for charities and organizations that are selected every year by Tim Hortons restaurant owners. Recipients include local hospitals, community care organizations, food banks and schools.

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