CCTVmedium Canada’s Shineway International (Canada) Group says it signed a US$50 million contract for Canadian beef and pork products with Shanghai New Source International Trade Co., Ltd. on November 7 during the ninth China International Import Expo (CIIE) in Shanghai.
The agreement brings together Shineway’s Canadian meat supply network and its Chinese partner’s domestic distribution channels. According to Shineway, Shanghai New Source is a longstanding business partner.
Henry Lin, Shineway’s managing director, signed the agreement on behalf of the company during a Canada-focused business matchmaking session held as part of the expo’s “Export to China” country program.
The session was jointly organized by the China International Import Expo Bureau, the Trade Development Bureau of China’s Ministry of Commerce, the Consulate General of Canada in Shanghai and Bank of China. It connected Canadian exhibitors with Chinese buyers, including supermarket operators, e-commerce platforms, distributors and import agents.
Shineway said it participated in the expo as a member of the Canadian Agri-Food Trade Mission, focusing on business opportunities for Canadian beef, pork and other agri-food products. According to the company, Canadian consular representative Chad Henseler and more than 200 industry guests attended the signing.
Lin said the matchmaking session gave the company an opportunity to meet buyers directly and discuss specific purchasing needs. He said Shineway hoped to build on its existing relationship with Shanghai New Source to expand sales of Canadian meat products in China.
The ninth CIIE runs from November 5 to 10, 2026. Canada is one of this year’s guest countries of honour, with Canadian exhibitors occupying their largest exhibition footprint to date. Food and agricultural products are among the expo’s principal exhibition sectors.（LJI by Tony）
